For a few years now, I have often thought that a potentially-awesome theme for a future Crossing Kids Club – assuming copyright hurdles didn’t exist – would be to build the curriculum around the theme of LEGO. Almost every American parent is immediately familiar with those interlocking, multi-colored plastic building blocks that seem to end up squirreled away under sofa cushions and dropped into heating and air-conditioning ducts. Founded in 1932 by Ole Kirk Christiansen, The Lego Group had 2013 revenues of $4.7 billion.
It’s easy to see why. Most kids seem to have an irresistible draw to all things LEGO-themed, as the incredible success of The LEGO Movie – domestic revenues $257M as of this writing – clearly demonstrates. (To no one’s surprise, a sequel is already in the works.) My wife and I purchased the Blu-ray edition the very first day it became available. I’m not even embarrassed to admit that I had the release date noted on both our calendars